Sacrificing Gaddafi Speech or Presentation Example | Topics and Well Written Essays - 1500 words

Sacrificing Gaddafi - Speech or Presentation Example One would require a strong motive to do sacrifice. Sacrifice can be positive too if it brings positive benefits as a result. Gaddafi had been oppressing and subjugating the Libyan people, We can no longer live under this evil subjugation, sacrificing Gaddafi would bring positive results. Libya is not like Tunisia or the Egypt it is place which is completely different. In case of distraction it would just split in to several other states. These were the words of son of Gaddafi on the Libya TV on Sunday. Of course he is very right as Libya is neither Egypt nor it is Tunisia. It is a country that is over 600,000 sq. miles and is populated by less than even 7 million. Since, the 1969, it has been the victim of single leadership, a man who has treated it mercilessly by showing cruelty to anyone who speaks against him or the revolution or the regime he was governing. It is a country that is built over the importance of tribal unity though despite the largest oil reserves in Africa, it cont inues to permit two third of the citizens living under poverty lines. It is a unique country that cannot boast much of its positive bilateral relations with the west or the Europe, as it has only recently made amendments in its relations with the neighbors across the Mediterranean after many years of US and UN imposed sanctions. (Gaddafi: Africa's king of kings) After the cold in 2004, the Europe ties then developed for better. As could be seen Libya became the third biggest oil supplier to European countries, having in the recent years surpassing Saudi Arabia even. The proximity to Europe, relative lack of foreign investment, unexplored terrain gave Libya a deep value a worth of gem equivalence especially for the oil dependent economies of west. (Gaddafi's personal website) The fact that the leader may publicly hang the dissident students was of no greater concern as long as the philosophy of intolerance had extended to, adequately suppressed, the supposed "threat" of Islamism. Sti ll the recent events have just forced world leaders to just re- examine the relationship with the distorted regime. Accounts of the unprovoked sniper attacks on the peaceful demonstrators, use of the violent foreign mercenaries as means of the crowd control, live ammunition being shot in to crowds of protesters, along with the media black-out that tried (un-successfully) to prevent world from finding out the truth This has brought about fresh focus and attention to plight of the Libyan people along with the reaction of their in-humane leader.(Freedom 2011) As he had addressed the nation, Gaddafi’s feebly masked threats were then received angrily by the protesters in the streets. His claims in regard to the celebrations of people of Darnah, Benghazi and al-Bayda were brought about by drunk and drugged youngster led to the furious chanting plus jeering against the Gaddafi and his son. Gaddafi’s warnings of possibility of civil war and separatism evoked slogans emphasizin g the unity of Libyan people and their intention to support one another till they achieved victory.( A new flag flies in the east) The strengthened protest is one of the case in point. Having been silent for a specific period or the beginning periods the Libyan people then made it to the streets in much of the increasing numbers their final destination became the presidential house. However, the difficulties have gone beyond this. Reports of helicopters bombing protestors as well as forcing them out of city centre apartment blocks in order to make room for snipers are also confirmed by those very people who were on the ground. If one watches from their house they could find Saif’

Cafe Bijoux Essay Example for Free

Cafe Bijoux Essay Q 1) What is the current positioning strategy? Is it working? Why or why not? Positioning strategy helps a company in creating its identity and its products/service it provides (Anderson, 2011). Cafà © Bijoux offers a relatively low price for a cup of soup and a sandwich, while offering healthy and tasty meals to their targeted market (primarily workers at the City Hall). To keep the cost low, the management did not printed a menu instead it was written on a chalkboard and was updated daily. In addition, the condiments were handed out to the customers as they picked up their orders. Business operations were from 10 am till 3 pm, mainly attracting customers from local surrounding business for lunch, specializing in homemade soup, fresh sandwiches, and salads. The positioning strategy was not successful mainly due to an unclear vision. Even though it attracted a niche market it was a great strategy of offering healthy foods, however it was not implemented effectively. There were complaints on several occasions that the restaurant could not be located, the mangers were aware about the conflict, but were unable to resolve it due to lack of financial abilities. Furthermore, the restaurant was located beside a parking garage, which was used by the city hall employees and other public offices employees. The average arrival time for these employees was between 7:30 – 8:30 am and they leave around 4:30 – 5:30 pm, while Furthermore, management has failed to identify a clear strategy for the business. No clear vision has been implemented due to the business’ dysfunctions in general. The cafà ©, only opens five days a week, caters to lunch specials, however, should be a breakfast and brunch getaway from the offices of many which hasn’t been the case. In addition, due to the scheduling of the hours of operations many potential customers are missed due to the cafà © being closed in the morning and the evening, where many are entering and leaving the parking garage, which is directly in front of the Cafe. These potential customers are usually in need of an early morning bagel and coffee before enduring a long day of work. Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies. Overall, the strategy is effective but not effectively used, which considers areas of error that include, a visible colorful sign, extended hours of operations, increased advertising, a stable menu, a catering opportunity, and a real cafà © look which can distinguish itself from the rest of its competitors. Q 2) What are the key reasons for the depressing sales and profits? Some of the key reasons for the dismal profits are primarily due to lack of control, and inexperience from both Julie and Mary, the co-owners and managers of Cafà © Bijoux. The reasoning behind this claim is that a business that is not seen profitable is usually not. In addition, a real restaurant sign is not up and visible. A sign is a major gateway to success in a busy congested market which sees more than eleven businesses surrounding a one km radius. However, Julie and Mary have been awaiting the funds to put up a sign, which has seen negative results due to lack of customers. The lack of customers stems from a poor business model that is implemented correctly. The Business model consists of healthy fresh foods with a low price. This definitely targets the right crowd, at the wrong time, literally. Scheduling of hours of operations are tremendously hurting the business, by opening at 10am and closing at 3pm. The major activity is lost from the morning peak of breakfast through to its late afternoon lunch/dinner slot. The mismanagement of hours of operations is costing the business a lot of money, and will continue to due to the environment that it does business in. Advertising and Marketing have also taken the back seat due to lack of funds, this is hurting the business and is definitely taking away from it. The current business model, which entails a fresh and healthy living, does target many individuals in the current area such as, residential and other various offices. Furthermore, no take-out orders or catering initiatives have been implemented to increase awareness or capability. In addition, a fixed menu has not been created that should list the most favored items along with their prices. Losing out on this chance is another businesses’ gain, by not creating and distributing menus or listing the menu on an online website is a no brainer. This can be very cost effective considering mass production, as well as a free website that advertises small business ventures within the area. The break-even point is not even reached, so these negative figures are falling along with the co-owners. Q 3) Is there a way to improve the restaurants performance? If so, how? There are several ways to improve the restaurants performance within this saturated market. Firstly, the restaurant must clearly identify who it should cater to and how, this can be upon observations from past and present customers. However, a colorful vibrant sign must be created and implemented in order to be seen by pedestrian and vehicle traffic. In addition, a grand re-opening event should be created in order to re-introduce the cafà ©. Cafà © music, colorful balloons, and free coffee should make for a great day of reintroducing the business to many customers. In addition, a website should be created with a menu that has items and associated prices in order to satisfy the needs of its many working office customers in the area, a group discount rate can also be implemented in order to develop a customer relationship management model. This can be done inexpensively, and can reach many individuals through mail, email, and/or drop offs. In addition, a strategy that has come back to life has been the couponing industry, which sees large websites such as Groupon, caters to a wide array of businesses in their respective areas. Groupon creates an ad which is delivered to many depending on their neighborhoods and preferences. The deal of the day may contain a sandwich, soup and salad combo with a special introductory price that will appeal to the average person who is healthy conscience. The couponing industry has suddenly reentered the market with a bang due to the boom of social networking. This will definitely increase potential customers, as many individuals have been increasingly adapting to the social websites, which is a new trend. In order to attract as many people as possible by this form of couponing, there must be a special incentive that would catch their attention, in order to literally bring them into the cafà ©, maybe a promotion for a cup of free coffee for a specific day such as Monday. Reentering a current market may be difficult, however, with the right plans, it may be viable.

Stuxnet Network Worm Computer Science Essay

Stuxnet Network Worm Computer Science Essay Stuxnet, a network worm that, during the early part of 2010, began to infect Industrial Control Systems (ICS) and programmable logic controllers (PLCs) becoming the first rootkit for PLCs. PLCs are usually not connected to the Internet, or the internal network, so the creators had to devise a method to get the worm onto these systems. The worm would use 4 zero-day vulnerabilities to propagate through internal networks, and would load itself onto flash drives. Once the flash drive was plugged into an ICS, it would copy itself onto the system, and begin to check to see if there was a PLC attached to the system. The worm would first gather information of its victim to determine if it was its target, and if it found it, the worm would began to alter the code of the PLCs which were believed to sabotage the systems. In the end it is undetermined if Stuxnet reached its goal. Stuxnet Stuxnet is a worm that is said to be an incredibly large and complex threat. It was primarily written to target a specific ICS or a set of similar systems, likely somewhere in Iran. The final goal of Stuxnet is to reprogram an ICS by modifying the code on the PLCs to make them work in the manner the attacker intended, such as operate outside normal boundaries, and to hid these changes from the operators of the machine. The creators, in order to achieve their goal, amassed a variety of components to increase the chance of success. These components included: zero-day exploits, anti-virus evasion techniques, windows rootkit, the first ever PLC Stuxnet 4 rootkit, hooking code, process injection, network infection routines, peer-to-peer updates, and a command and control interface. The worm was found in July of 2010, and is confirmed to have existed a year prior to that, and likely it has existed before that, with a majority of the infections being based in Iran. June 2009 was the earliest Stuxnet sample seen. It did not exploit an auto-run function of a removable storage, and did not contain signed drivers to install itself. In January of 2010, Stuxnet reappeared, this time it had signed certificate from Realtek, and could install itself without any problems. July of 2010 Microsoft revokes the stolen Realtek driver used by Stuxnet, and the very next day, Stuxnet reemerges with a signed JMicron Technology Corp certificate. By September of 2010, the wormà ¢Ã¢â€š ¬Ã¢â€ž ¢s exploits have been patched by Microsoft, and all stolen signed certificates revoked. Stuxnet had many features included into it to make sure it reached its goal. Some of these features included a self-replication through removable storage, spreading with a vulnerability in Windows Print Spooler, making itself execute with the Step 7 project, updating through peer-to-peer, command and control server for updates by a hacker, bypasses security features, and hides all modified code on PLCs. Stuxnet is capable of more, far more, but these are the most noticeable features about this worm that make it a large and complex threat. Stuxnet 5 Injection The injection method used by Stuxnet was complex, due to the fact that it had to make sure it would infect its target machine, and so it could bypass any security encountered. In order to load any .dll, including itself, Stuxnet would call the LoadLibrary with a specially crafted name that does not exist on the disk and normally cause LoadLibrary to fail. However, W32.Stuxnet has hooked Ntdll.dll to monitor for requests to load specifically crafted file names. These specially crafted file names are mapped to another location instead that is specified by W32.Stuxnet. Once a .dll file has been loaded by this method, GetProcAddress is then used to find the address of a specific export from the .dll file and that export is called, handing control to the new .dll file. If Stuxnet detects any security software, it will get the main version of it and rerun itself in a new process to bypass the scanning of the software. The process of injecting itself into a process is located in Export 15. First it checks the configuration data of the system, and then it will check to see if the system is 64-bit, which if it is it will exit the system. Once it has determined it is running on a 32-bit system it will check the OS, and then check to see if it has admin rights. If it does not it will check the os once more and determine if it is on XP of Vista. If it is on XP used a zero-day vulnerability in Win32k.sys, and use an escalation of privilege to restart itself in csrss.exe. If it is on Vista is uses a zero-day vulnerability in Task Scheduler, to escalate its privilege, and restart as any new task. Once it has the highest admin rights, Stuxnet will then call Export 16. Stuxnet 6 Export 16 installs Stuxnet onto the system and will also check the configuration data of the system. It will then check the registry value of NTVDM Trace, and if it is 19790509, it will not proceed. This is thought to be an infection marker, or a do not infect marker. If it is not set to this it will continue installation. Stuxnet then checks the date, if it is past 06/24/2012, it will exit and not install, this is Stuxnetà ¢Ã¢â€š ¬Ã¢â€ž ¢s kill switch date. It will then see if it is on XP or Vista. If on XP it will set the DACL, if on Vista it will set the SACL. It will then create its files, including its main payload file Oem7a.pnf. It then checks the date one more time, before decrypting its files and loading itself onto the disk, and then calling export 6 to get its version. It will then compare its version number with one on the disk, and then install its rootkit files, Mrxcls.sys and Mrxnet.sys. It will then hide all its malicious files, and infect any removable storage devic e, and then finally infects Step 7 projects. Attack ICS are operated by specialized code on PLCs, which are often programmed from Windows computers that are not connected to any network. The creator would have needed the schematics of the ICS, to know which ones the worm should go after, so it is believed an insider, or an early version of Stuxnet, retrieved them. They would then create the latest version of Stuxnet, which each feature of it was implemented for a reason and for the final goal of the worm. The worm would then need to be tested on a mirrored environment to make sure the program worked correctly. The hackers needed signed certificates to allow Stuxnetà ¢Ã¢â€š ¬Ã¢â€ž ¢s drivers to be installed and to get them they would have had to physically go into the companies and take Stuxnet 7 them. Once this was accomplished the worm would needed to be introduced into the environment of infection, and was done so by a willing or un-willing third party, such as a contractor of the systems, which was most likely done with a flash drive. Once injected into the systems, Stuxnet would begin to spread in search of Windows computers used to program PLCs, which are called field PGs. Since these computers are not networked, Stuxnet would spread through LAN using a zero-day vulnerability, infecting Step 7 projects, and through removable storage. Once Stuxnet found a computer running Step 7, it would begin to check values from the ICS, determining if it was on the correct system. It would do this for 13 days to 3 months, and then wait two hours, before sending a network burst to the connected devices. These burst were the newly modified PLC code that contained instructs to change the frequency at which the devices operated on, making them operate outside of normal boundaries. Victims would not see the modified code, as Stuxnet hides its modifications by intercepting read and write commands. If someone sent a read command to the PLC, Stuxnet would intercept it, and if it was to read an infected section, Stuxnet would pull an unedited copy from itself, and send it to the person. If it was a write command, Stuxnet would make it seem like it went through. Though the attack caused more damage due to it spreading beyond the target onto outside computers, it is likely this was necessary to achieve their goal. It is believed the attackers accomplished their goal before they were discovered. Due to all this, Stuxnet is believed to be one of the most complex malicious software written to date. Stuxnet 8

How To Clean The Bathroom Essay -- essays research papers

The first thing you need to do is gather all the supplies you will need. There are many different cleaners in which you will be using. These cleaners are glass cleaner, surface cleaners, soft scrub, and ammonia. You will not only need cleaners but also implements to clean with. These are a mop and bucket, broom, cobweb brush, toilet brush, rags, a sponge, a squeegee and a step latter. Last but not least, you will need a cleaning carrier to put your supplies in to make it easier to move them around . In you carrier should be all the cleaners except the ammonia, the toilet brush, sponge, a squeegee and a few rags. Now that you have the cleaners in carrier you are ready to get started. Start by useing a web-brush to get down any cobwebs that many be in the corners of the ceiling. Fill the sink with hot water and let any soap dishes or toothbrush holder soak. Now get the bottle of glass cleaner, sponge, squeegee, a glass rag, and a terry cloth rag and get into the shower. Begin by spraying down the tile and use the ruff side of the sponge to loosen any soap scum or build up. Using a terry cloth rag and wipe the tile clean. Now spray down the glass and again use the sponge to loosen any build up. Use the squeegee to take off the majority of the cleaner off and a glass rag to wipe any marks left. Make sure to look at the glass from all directions to be sure you didn’t leave any marks. Polish the shower head and knobs so they shine. Now scrub floor well and wipe dry as you get out...

Week 1 Knowledge Check

Knowledge Check Week 1The material presented below is not meant to be a comprehensive list of all you need to know in the content area. Rather it is a starting point for building your knowledge and skills. Additional study materials are recommended in each area below to help you master the material. Personalized Study Guide Results: Score: 12 / 12 Concepts Mastery Questions Pricing Decisions 100% Market Systems 100% Market Equilibrium 100% Concept: Pricing Decisions Mastery 100% Questions 1 . Revenue increases when †¢ A. roducer surplus increases Correct : Producer surplus is the difference between the minimum price the producer is willing to receive and what they actually receive. The surplus is their profit, and the larger the surplus, the greater their profit on the good. When it decreases, the producer receives a price closer to the minimum acceptable. The consumer surplus measures what the consumer is willing to pay and that price’s difference from the market price. The closer to the market price, the higher the consumer surplus, as consumers are spending ess than they are willing to, and the less spent, the lower the revenue will be for the good. Materials †¢ Producer Surplus 2 . An increase in the price of an inelastic goods †¢ C. increases revenues Correct : Inelastic goods are necessities that consumers continue to purchase even when the price increases. This increases the revenue, as more is paid for each good. The percentage change in price increases faster than the change in quantity, which may remain constant. When more is paid for a good or a service, revenue increases. Materials †¢ Price Elasticity and the Total-Revenue Curve Inelastic Demand 3 . Price elasticity of Demand increases whe †¢ C. people become more price sensitive over time Correct : Price elasticity of demand measures the percentage change in quantity demanded divided by the percentage change in price. Price elasticity is either inelastic or elastic. As the price elasticity of demand coefficient rises, price elasticity becomes more elastic. A low price elasticity coefficient relates to an item that has very few substitutes, which causes people to be less sensitive to a change in price, such as in gasoline or medicine (inelastic demand, Ed

Cathay Pacific Essay

Company Profile Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 172 destinations in 39 countries and territories. The Company was founded in Hong Kong in 1946 and remains deeply committed to its home base, making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres. In addition to its fleet of 138 aircraft, these investments include catering and ground-handling companies and the corporate headquarters at Hong Kong International Airport. Cathay Pacific continues to invest heavily in its home city and at 31st December 2012 had another 92 new aircraft due for delivery up to 2020. The airline recently completed construction of its own cargo terminal in Hong Kong, which commenced a staged transition of operations in February 2013 Cathay Pacific and its subsidiaries employ some  29,900 people worldwide (more than 22,800 of them in Hong Kong). Cathay Pacific is listed on The Stock Exchange of Hong Kong Limited, as are its substantial shareholders Swire Pacific Limited (â€Å"Swire Pacific†) and Air China.Cathay Pacific is a founding member of the oneworld global alliance, whose combined network serves more than 800 destinations worldwide. Competitive advantages Competitive advantage is the ability of an organization to outperform others because they produce desired goods or services more efficiently and effectively than its competitors. When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. Characteristics of competitive advantages Value To improve the product quality, Cathay Pacific efforts to meet and achieve needs of passengers. In an increasingly competitive environment, it is crucial to maintain and develop passenger loyalty by providing high quality products and services. This remains a key focus of the Cathay Pacific Airways. Therefore, Cathay Pacific has introduced a new Premium Economy Class product, a new long-haul Economy Class seat and a new Regional Business Class seat. The airline’s long-haul Business Class was named World’s Best Business Class in 2012 at the World Airline Awards run by Skytrax. â€Å"Cathay Pacific’s strengths is to provide a comprehensive level of service, we are committed to the objectives to be achieved.† expressed the company’s strengths said by Cathay Pacific Deputy Chairman and Chief Executive David Turnbull. Not only service provided by Cathay Pacific inside the aircraft, but also all ground service need to be monitored, such as check-in, pick up luggage and even the passengers leave from the airport to the home way. All these aspects are Cathay Pacific service range and strive  to provide satisfactory service to passengers. The Top-class management team and loyal support can workforce a good combination. Thereby, the airline’s real competitive advantage in these â€Å"most challenging business conditions for our industry in more than a generation† was its supportive workforce, quoting the response of the airline’s nearly 20,000 staff to a special leave scheme designed to save the company cash and to prevent the need for staff layoffs. On the other hand, the core strengths of Cathay Pacific Airways are a superb team, a strong international network, exceptional standards of customer service, a strong relationship with China and our position in Hong Kong. These will help to ensure the success of the Cathay Pacific Group in the long term. Rareness From the Hong Kong people’s point of view, Cathay Pacific Airways is a Hong Kong-based international airline registered in Hong Kong, offering scheduled passenger and cargo services to over 90 destinations around the world. So many transit passengers can take advantage of this huge turn flight transmission of Hong Kong and Cathay Pacific’s flight network. Thus, they can proceed to another city through Hong Kong. As the Hong Kong airport is a hub airport, Hong Kong is a transit point for the proportion of long-term passenger. Therefore, Cathay Pacific abandoned the low-price strategy, but stick to the original high-end line, determined to become the most admired airlines, â€Å"Shaping a super brand† naturally become a center of all of Cathay Pacific’s work. Concerning the super brand image, it is shaped by 3 elements which are quality products, full service and successful promotion. Limitability Furthermore, the â€Å"Cathay Pacific brand† communication activities are very systematic and high-profile promotional activities abound in the world. For example, join to carry out the activities of the â€Å"Best Chinese Food† with so well-known restaurants in Hong Kong, joint other business enterprises for holding â€Å"Asia Miles Airlines’ frequent flyer program’’, â€Å"Cathay Pacific Hong Kong International Races† with the Hong Kong Jockey Club, and so on. Promotional activities with a clear theme promoted in different period and  channel, such as TV advertising, print advertising, Internet advertising, outdoor advertising, etc. Substitutability Since the network and the routes that the airways’ own products, Cathay Pacific constantly purchase new models, update, expand their fleet, and to join one of the world’s five largest airline alliance oneworld alliance to strengthen the global network. Currently, more than 80 piloted aircraft Cathay Pacific fleet is one of the world’s youngest and most modern passenger fleet, with an average age of only seven years. Moreover, Cathay Pacific received 19 new aircraft in 2012 for prolonging to upgrade the competence of the company. As at 31 December 2012, Cathay Pacific had 92 aircraft on order for delivery up to 2020. The order was placed for 6 Airbus A350-900 aircraft in January 2012. In August, Cathay Pacific ordered 10 Airbus A350-1000 aircraft and converted an existing order for 16 Airbus A350-900 aircraft into an order for 16 Airbus A350-1000 aircraft. In March 2013, Cathay Pacific entered ‘into an agreement with The Boeing Company under which it agreed to buy 3 Boeing 747-8F freighter aircraft. Under the agreements, Cathay Pacific also acquired options to purchase 5 Boeing 777-200F freighters and The Boeing Company agreed to purchase 4 Boeing 747-400BCF converted freighters, which were taken out of service in 2012 and early 2013. SWOT analysis Strengths: Cathay Pacific is committed to strengthening Hong Kong’s position as a global aviation hub and gateway to the Chinese Mainland, and leveraging its network to enhance business, tourist and cargo traffic flows. Cathay Pacific is dedicated to technological excellence for its products and services. It was one of the first airlines to provide inflight email. It also offers online ticketing and check-in, a downloadable timetable, and the notiFLY flight paging service, which delivers real-time flight information updates to customers via email or on their mobile phones. The iPermit scheme enables Taiwan residents to apply for Hong Kong visas via the internet and collect them upon arrival at Hong Kong International Airport. Its inflight entertainment system offers more than 20 video channels and an audio/video  on demand system for First and Business class passengers. It was voted â€Å"World’s Leading Use of Inflight Technology† in the World Travel Awards 2003 poll of 80,000 travel industry professionals. Cathay Pacific is a member of the oneworld global alliance, joining Aer Lingus, American Airlines, British Airways, Finnair, Iberia, LanChile and Qantas. Swiss Air Lines International is the latest full alliance member. The oneworld carriers’ combined network serves more than 570 destinations. Cathay Pacific is also a member of the popular travel reward program, Asia Miles. Weakness: There is no such company without weaknesses. Cathay Pacific Airways unpunctuality in their flights sometimes makes their customer difficult to opt to fly with the airline. In addition, the air hostesses are not very pleasant and nice thus making people leave out the airline as an option when traveling home and abroad. Cathay Pacific Airways also finds it hard to reposition itself in the wake of financial crisis. The company also is unable to deal with numerous scandals compelled people to lose confidence in it. Opportunities: Cathay Pacific Airways is known to be Hong Kong’s leading airlines gives them the opportunity to acquire more customers and generate more revenues. People would have more confidence on airlines that are recognized by the award winning bodies because it would make the people have more confidence on flying with the said airlines. In addition, with Cathay Pacific Airways’ online booking, they give more convenience to their customer giving them the chance to attract more customers especially with people that have no time to go to airlines branches for bookings. The airline has also an opportunity of technology advancement for easier transaction and operations and for more convenience for customers and employees. Moreover, with its recognition, the airline attracts more opportunities of expansion. Threats: Threats are always with every organization. Airline industry is the most competitive industry. Cathay Pacific Airways competitors especially the government owned airlines are the threat of the company. Government owned airlines have less likely to close down. It is also supported with the national government with their resources giving them more opportunities over  a publicly owned airline like the Cathay Pacific Airways. In addition, political ramification also affects the operation of airlines. Moreover, economic recession also is a threat to airlines. With economic recession, people are likely to save and reduce their travel expenses to cope up with the recession. People expenditure are the most likely affected with the recession and thus also affects airlines since people don not mostly travel in times of economic recession. In addition, threats in terrorist attack, the rising fuel and labour costs also have caused the company to experience low level of profits for people are hesitant to travel due to these threats. Corporate strategy Cathay Pacific is using the growth strategy in the market. Organization wants to expand the number of markets served or products. They develop the business through their current business and new business In their growth strategies, there are concentration, Vertical integration, horizontal integration, related diversification and stability strategy. Main product of Cathay Pacific is providing the transportation. In the addition, they provide the entertainment, food and beverage to the passenger in the flight. Nowadays, they will change the menu of the flight and add the new entertainment to meet the passenger needs. For example, they announce the latest promotion to enhance award-winning in-flight wine selection. The introduction of six world class wines is from saint-E’milion Bordeaux, France to the first class wine list. It can attract the passenger to use their product on second of May. In each year, the company should be increase or improve the facility to get the passenger satisfaction. In the integration, there is vertical and horizontal. Cathay Pacific is the powerful organization. In their flight product, they need to provide the food to the passenger. Some of the airline, they should be find the supply to provide the food but Cathay Pacific have the Cathay Pacific Catering Services (Hong Kong) limited company to provide the food. It can control the food quality and the supporting will be fixed. On the horizontal integration, they take over the Dragonair on 28 September 2006 Dragonair was the competitor of the Cathay Pacific before the takeover. Within the Cathay  Pacific takeover the Dragonair, The two aircraft were restructured, and exchange waypoints. Dragonair should re-position as a regional airline, mainly to China and Southeast Asia markets. Moreover, Dragonair have another main function of the company. It is providing the intercontinental routes to Cathay Pacific to interchange network. For the diversification, there is the related and unrelated. Cathay Pacific created the Asia Miles membership. The member can through nine type of industry to get the Miles include the airline, hotel, finance and insurance, meals and banquets, retail, travel and leisure, automotive and transportation, telecommunications and professional services to get Miles. If the members buy the product in the partner company, it can get the Miles. The Miles can exchange the travel, electronic products, meals, concert tickets etc. The partner agencies were the China Airline, Australia Airline, Japan Airline etc. The Asia Miles can attract the guest to choice the service of the company. It is the loyalty program to attract the guest to be the loyalty customer. The unrelated diversification of them is promotion of the company. they should join the Hong Kong Tourism Board will be held in the Chinese New Year Parade on every Chinese new year day one. Also, Cathay Pacific sponsored the TV programmed about the travel and airline industry such as the â€Å"Choi Lam eat on the world† TV travel programmed made from TVB. Also in stability strategy, Cathay Pacific reduced the frequency of flights on the Los Angeles, New York and Toronto routes. Base on stable demand on passenger, Cathay Pacific still maintain three flights a week on the Los Angeles, New York and Toronto routes at the same time, to make a total of 20 flights per week. Reason behind the corporate strategy Cathay Pacific is based on customer retention for the company, service is absolutely critical. The company has been voted Airline of the Year in the Skytrax passenger poll twice in the past three years. But the company knows that it cannot survive as a premium airline without continually reinventing itself to maintain its status in such a highly competitive industry as the airline industry. Performance of its personnel is the most critical in the organization. Cathay Pacific is mainly focusing on their primary line of business and  increasing the number of products offered or markets share. For instant, purchasing new model aircrafts and adding different routes to different parts of the world. Also it uses the new technology to get help in the operation. Also, Cathay Pacific has their own catering services for preparing the foods consume in the aircraft. Thus Cathay pacific becomes its own supplier so it can control its inputs.  Beside, for keeping the market shares in the airline industry. Cathay Pacific has taken over the Dragonair. Cathay Pacific is combine with Dragonair that to increase the competitive strengths and lower competition among industry rivals. To increase the profit and encourage the potential customers, Cathay Pacific set up the Asia Miles membership to aim at attracting the guest to be the loyalty customer. In order to gain the attraction from the citizen, Cathay Pacific had joined the Chinese New Year Parade in every Chinese New Year to keep their exposure to the public. Furthermore, Cathay Pacific continuing to serve the same passenger by offering the same product or service that to maintain market share and sustaining the current business operation such as providing the long-haul services with an acceptable price. It will not fall behind in the airline industry. Recommendations and rationale on its corporate strategy In the case of Cathay Pacific Airways, market development and product development is the best suit their way of doing business. Market development is suitable to their business since they have already penetrated the existing markets. It is important to market their product on new markets. Product development is also suitable to maximize their profits. Product development would also enable them to offer more products and services in which are needed by the existing customer and may also invite potential customers thus increasing their profits. In an increasingly competitive environment it is crucial to maintain and develop passenger loyalty by providing high quality products and services, we suggested increasing some regional services in response to more robust  demand in parts of Asia. Cathay Pacific should added frequencies on routes to India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam and introduced a new service to Hyderabad in India. For providing a more comfortable and an unforgettable flying experience to the customer, a new premium economy class, a new long-haul economy class seat and a new regional business class seat will be added. To maintain the competitive advantages, Cathay Pacific should implement a more convenience global internet service and e Business platforms. The implementation will ensure staff worldwide can take advantage of improved performance and secure, cost-effective access to critical business applications such as reservations, sales information, revenue management and engineering systems. The global Internet solution will enable future applications and passenger services to be speedily and simply developed and deployed worldwide, while also reducing telecommunications costs. This new lease of life means that the airline can better adapt to the demands of its markets and be responsive to changing business requirements. Cathay Pacific put safety in the first priority – safety is the first and most important clause of Cathay Pacific mission statement and has been a core commitment since the founding of airline more than 65 years ago. In food safety, Cathay Pacific continues to do their utmost to serve meals that meet the highest levels of food safety and hygiene. It works with caterers to create well-balanced meals, minimizing the use of trans-fats, and follow the policy on no monosodium glutamate. The policies on food safety and hygiene are based on recognized standards, such as the World Food Safety Guidelines for Airline Catering. Our caterers must comply with our strict food safety requirements and they are measured and monitored through our robust audit programme. In order to have horizontal integration, we advise Cathay Pacific can take over the Hong Kong Airline and Hong Kong Express Airways. The target market is mainly focus on the low air ticket price market and offer package tour. Cathay Pacific can expand the market share on low end. For diversify the Asia Miles membership, we recommend to co-operate with different credit card issuing banks. Through the credit cards, passenger can easily accumulate their pints to convert to mileage. In return helps to attract more passengers to purchase our services. To arouse people attraction, Cathay Pacific not only has the TV advertisement but also to put the resources on other medial to promote the company.  As the high cost of fuel, it made difficult to operate in some long-haul services profitably. We suggest Cathay Pacific to use fuel-efficient Boeing 777-300ER aircraft to instead of the less fuel-efficient Boeing 747-400 aircraft operate to on the long-haul services. Reference Website http://www.cathaypacific.com/cpa/en_INTL/homepage http://www.cathaypacific.com/cpa/en_INTL/aboutus/mediacentre/cxworld?CX_LANGUAGE=en&CX_COUNTRY=INTL http://www.cathaypacific.com/cpa/en_INTL/aboutus/investor/annualreports http://en.wikipedia.org/wiki/Cathay_Pacific http://www.ukessays.com/essays/marketing/analysis-of-hong-kong-airline-cathay-pacific-airways-marketing-essay.php http://ivythesis.typepad.com/term_paper_topics/2010/02/swot-analysis-of-cathay-pacific.html http://www.allfreepapers.com/Business/Competitive-Advantage-Airlines/29593.html http://wiki.mbalib.com/zh-tw/%E9%A6%99%E6%B8%AF%E5%9B%BD%E6%B3%B0%E8%88%AA%E7%A9%BA%E5%85%AC%E5%8F%B8 http://en.wikipedia.org/wiki/Hong_Kong_Airlines http://en.wikipedia.org/wiki/Hong_Kong_Express_Airways http://www.cathaypacific.com/cpa/en_INTL/aboutus http://www.cathaypacific.com/cpa/en_HK/aboutus/mediacentre/cxworld?CX_LANGUAGE=en&CX_COUNTRY=HK http://www.cathaypacific.com/cpa/en_INTL/homepage?CX_FCN=CXHOME0_Home

effcects of wars essays

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